So, I looked at the case study for the AT&T company and was very disappointed. Maybe because the logo is so established, or there was a lack of interest but the study seemed very skimpy. So because the company was being merged with another communication company they figured they needed to illustrate their new dynamic. The in-house design team seemed to get brushed off and so another team was hired in to make sure the relaunch went smooth.
Essentially the study was just about the brand logo and how it would be used. I couldn't access any more steps so the only thing that I could investigate was the logo. I was under the impression that there should be more background information about the history of the logo and the process of why it was created. In addition there was no real information about the use of the logo other than it held most of the brand's equity. The realization of the helped the internal team with their future development, however left me with more questions.
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