Georgetown Law University is one of the most prestigious universities teaching law to hopeful young adults. Studies from the law university have shown that during economic downturns, applicants to various schools actually increases. Georgetown wanted to seize this opportunity and design a "viewbook" that entices students more than other schools that they have been excepted to.
This case study was very effective in defining the problem and revealing the process of execution. First they gathered data from the area surrounding the school's campus. They wanted to know where most students would likely go once they get to school. Where they would hang out, do homework, and spend most of their free time. Then they wanted to showcase this information inside of the "viewbook."
After participants have gathered information, they execute the design of this viewbook. Many drafts and drawings are created. Many revisions. Until finally the final product is a neat little booklet that not only provides future students with information about the school they are attending, but also excites them with all of the fun activities that they will be doing once they arrive.
The final product featured, newspapers, key chains, elegant pictures of restaurants and hang out spots, top 10 lists of stores, bars, magazines, etc. , calendar of events both in the school and the surrounding area, maps of the area, various shuttle schedules, and much much more! OOOOOO
Overall, this study was great at specifically defining a problem and showing us exactly how they executed. The study keeps us engaged with pictures of the process and tells us of the deliberation that forced the great outcome.
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