Hallmark Flowers took a unique approach to targeting the “encounters” of the Hallmark shoppers. The brand need to be translated across multiple locations, online, in the store, or through the floral deliveries. The main focus was the impact of the brand promise. Through color and photographic concepts Hallmark achieved this goal in five weeks to better position themselves in the market as an expert source for home delivery services.
Sawaya and Moroni took on the task of interpreting furniture as a visual experience for the 2003 Paris International Furniture Fair in one month. With three dimensional modeling programs and communication of plans through the web, the outcome was an “unorthodox use of visuals.”
The Olympic Bid Theme took on a poster design series with a four-month duration to design a theme logotype and implement the poster program. The program was a series of exhibitions, fund-raising events, and press conferences that ended up getting the Olympic nod as the US Candidate City so now all the posters are collectors items.
Sawaya and Moroni took on the task of interpreting furniture as a visual experience for the 2003 Paris International Furniture Fair in one month. With three dimensional modeling programs and communication of plans through the web, the outcome was an “unorthodox use of visuals.”
The Olympic Bid Theme took on a poster design series with a four-month duration to design a theme logotype and implement the poster program. The program was a series of exhibitions, fund-raising events, and press conferences that ended up getting the Olympic nod as the US Candidate City so now all the posters are collectors items.
Nice summary of this case study. Did the case study effectively "sell" the design studio's competencies? After reading this, would you want to spend your money on Morla's design services? Why or why not?
ReplyDelete