BNIM is an arcchitectual firm that was among the first to successfully work with and produce sustainable design.
Their goal was to create a brand identity that represented them as a leader in creating responsible, sustainable design for the future
In doing this they used steps 5, 6, and 9.
Step 5.- BNIM researched global trends in sustainable design and renewable energy.
Step 6.- From this research a brand vision was created to reflect their findings. They then began work on creating ways to differentiate their 5 smaller branches within the larger umbrella brand.
Step 9.- Through their research BNIM discovered that they could adopt new positioning within their market as the leaders in sustainable design. Their approach to their designs was simple, flexible, and adaptable. Each one of the smaller branches was assigned a different color so they could stand on their own but still be seen as part of the overall brand.
Sorry, a similar comment as above. I agree with your assessment of the BNIM case study and the effectiveness of the project itself. These case studies are marketing tools for the design agency. How well/completely does the case study tell the story of the project? Does this case study make you want to hire the design firm that produced it?
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