Case Studies

The Via Motif case study was very interesting. The steps that were taken to update this brand's identity were outlined very clearly, and even though it was a long process, it was worth it to the company in the end. A lot of research went into each step, such as creating the look and feel of the brand, researching product categories, and finally implementing the goals for the new identity. At the end of their re-branding they had an updated logo, a clear inventory for the website, and a style guide. Each step of design process was carefully considered and executed to create a successful re-brand of a small company.

NetObjects was another interesting case study. They essentially started from the ground up, and because they had a clear outline of how to build their brand, they were successful. They went through many iterations of their ideas, including getting their ideas out using pen and paper. They enlisted the help of people with many different backgrounds, but all who could help them create the software they had envisioned. Like Via Motif, they followed each step of the design process to a successful conclusion.